Brand Guide
Product Guide

Brand Guidelines


Colors

We rely heavily on colors to distinguish ourselves from competition and express our brand’s personality. We stick with cool colors as they best represent our values, i.e, simplicity, trust, innovation and respect.

Primary Palette

Indigo – UN800

#5856D6

Indigo stands for third eye which helps with understanding and intuition, therefore leading to innovation.

White – UN000

#FFFFFF

White is the symbol of simplicity — one of our core brand values. We use it as text color over Indigo, Greens and Blues.

Port Gore – UN190

#161638

This dark color is for titles and headings.

Secondary Palette

Dodger Blue – UN600

#438BF7

Currently used for Track

Picton Blue – UN500

#3EC1E4

Currently used for API

Caribbean Green – UN400

#01CA86

Currently used for Discover

Field Green – UN200

#91BD24

Currently used for Sports App

Neutrals

Port Gore – UN190

#161638

Gun Powder – UN180

#454560

Storm Gray – UN170

#737388

Spun Pearl – UN140

#A8A8B6

Ghost – UN130

#C8C8D1

Mischka – UN120

#D6D6DC

Athens Gray – UN110

#EDEDF1

Whisper – UN105

#F6F6FA